If you want to attract customers to your restaurant, there’s no better way than to exhibit your wining décor and mouth watering dishes before the public. But making a professional video can run into thousands of dollars, even for a short segment, and this exceeds the budget of many smaller eateries.

In order to make professional video restaurant videos available to smaller restaurants, Winmax Video of California, a producer of quality restaurant and corporate videos , has created a program whereby they will produce the restaurant video for a reduced fee, if the company is willing to write their own narrative. This saves Winmax from needing to hire a scriptwriter, and they are only too happy to pass on the savings to their customers.

If the idea of making your own video narrative appeals to you,then let me offer you some tips on how to make the narrative effective. I will be illustrating my points with references to the Augustino’s restaurant video, which can be found at:

http://www.foodreference.com/frvideos/html/local-rest-005.html .

As you watch the video consider the following techniques, which make this video narrative effective:

1) Use phrases which emphasize the quality and uniqueness of your restaurant. This video, for example employs phrases such as Augustino’s Restaurant. “The name that has meant fine dining for East Tennesseans for years.” “Continues that tradition.” “flavor unique to Augustinos.” Don’t settle for ordinary pizza.

2) Be sure to let viewers know the type of food they can expect to find at your dining establishment.

3) Avoid dragging in too much detail.
There is no need, for example to present every main dish you serve, if viewers get a good look at one dish they really like , they are more likely to come down to eat at your place, then if they get dizzy trying to take in a lot of details about all the dishes you serve, crammed in to a few seconds.

4) Use narrative techniques which encourage the viewer to pay attention to the visual details.

5) If appropriate, the narrative should appropriately appeal to desire of many people to get good food at reasonable prices This video does that in a creative way. “You will be surprised to learn that Augustino’s Pizza actually costs less than regular Pizza.” The line tells us that the pizza is inexpensive. At the same time, it uses language which suggests that Augustino pizza is more than the ordinary.

6) Without overburdening the viewer with facts, do include enough information so that someone watching the can contact the restaurant. Close by presenting concise information, detailing where the restaurant is located, their hours, and driving instructions.

In conclusion, “fine dining,” “tradition,” “unique flavor,” and not the ordinary, are the types of phrases which make stellar narrative in a restaurant video. The narrative is designed to be conducive to viewing the visual elements of the video as well.

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